TIFFANY & CO’S GLAMOUR AT BLUE BOOK BALL FOR GATSBY FILM TIE-IN
What a perfect alliance. Recently, Tiffany & Co. had a Jazz Age moment at the Blue Book Ball as the Roaring Twenties came to life in Manhattan for a party more swell than most.
Dazzling with 1920’s sparkle, The Great Gatsby-era returned for one evening as the esteemed jeweler hosted the Blue Book Ball that coincided with the launch of the soon-to-be released film. The champagne-laden event was held in honor of the 2013 Blue Book Collection of Tiffany’s chic jewels that were inspired by the Jazz Age that transformed the world’s fashion and culture.
Long revered since before the actual 1920’s, Tiffany designed the jewels that epitomized glamour and lit up divine Manhattan supper clubs. According to the good people at Tiffany’s, “Blue Book overflows with diamonds reflecting the opulent fashion and surge of creative energy that defined the period. The sheer exuberance of this magical moment in American life pervaded Rockefeller Center®, scene of the Blue Book Ball that took place within a 31-foot-high Tiffany Blue Box® covering the center’s famous 15,000-square-foot ice rink.”
We’re not sure it gets much better than that. Michael J. Kowalski, chairman and CEO of Tiffany & Co., said, “The Jazz Age was a time of great energy and creativity. So it is with pleasure and gratitude that we celebrate this memorable chapter in American life, in the city where it all began—and with our diamonds that are still the world’s most beautiful.”