LUFTHANSA EXPANDS OUTREACH TO LGBT IN NORTH AMERICA WITH CONTEST
Lufthansa has long had a history of positive involvement with the LGBT community in Europe, even winning an award for “Most Gay-Friendly Travel Business” last spring International Gay Lifestyle magazine last spring. We all know and love that. Equality at 30,000+ feet, too.
The airline has been expanding its marketing and communication with the LGBT community in North America. As one of its first steps, Lufthansa launched an LGBT-focused contest to send a lucky couple on a vacation to Europe. The contest includes free tickets to anywhere they fly to in Europe and a two-night stay plus breakfast at the Marriott in Cologne, Germany.
That contest comes to a close tomorrow: August 31. Interested members of the community and allies are encouraged to visit Lufthansa’s LGBT microsite http://lufthansa-usa.com/lgbt. Entrants take a brief quiz on to test their knowledge of the gay and lesbian community.