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We love that Saks Fifth Avenue is thrilled to launch Azzedine AlaÏa’s first women’s fragrance, AlaÏa Paris.

The fragrance, resolutely modern, defines itself as an impression of freshness. This is Mssrr AlaÏa’s first fragrance – and his declaration of love and allegiance to women. The olfactory pyramid of AlaÏa Paris Eau De Parfum is delectable with airy notes and pink pepper. It has a floral impression: freesia and peony and the bare-skin impression is that of animal notes and musk.

Throughout the August, Saks Fifth Avenue will celebrate the launch of this fragrance; exclusive to the store. In fact, the Saks Fifth Avenue San Antonio store invites customers to enjoy the experience on August 20 from 2 to 5pm.

It will all be five-star: a fragrance associate in white glove service will walk the floor with a tray; filled with empty AlaÏa mini shopping bags. The store’s clients will be invited to select one mini bag, go to the counter to get it filled with a complimentary sample and ribbon. In fact, the in-store promotion will run through August 22.

So, what are you waiting for? Pop in to sample the fragrance and toast the AlaÏa launch with a glass of champagne at Saks Fifth Avenue San Antonio. For more information call 210.341.4111 or visit