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WHITER THAN WHITE: LUSTER PREMIUM WHITE’S SECRET TO TEETH WHITENING

Spring is here, so white not ensure your teeth are as white as your new warm-weather wardrobe? Now they can be with Luster Premium White’s new Smile Illuminator Instant Whitening Kit. We recently discovered - and tried the easy-to-use system that polishes, boosts, and revamps teeth to re-energize smiles with zero tooth sensitivity.

We love that the Smile Illuminator takes an innovative approach to integrating oral care into daily beauty and wellness regimens. It’s easy and takes seconds with three easy steps:

• Step 1: (Polish) with an Electrifying Blue Toothpaste instantly whitens teeth after one use by utilizing Bluverite®, a proprietary technology that leaves behind blue micro-particles causing an optical whitening effect on teeth.

• Step 2:(Boost) Brisk Rinse, a zesty mint flavored mouthwash containing a combination of Bluverite® and peroxide provides fresh, clean breath along with both instant and long-lasting whitening.

• Touch Up: (Revamp): A travel-size tube of Whitening Serum is conveniently applied onto teeth as a finishing stain dissolver and can be used separately for whitening touch ups.

How cool is that? The Smile Illuminator is the brainchild of Damon Brown, CEO and Co-Founder of Luster Premium White, and he says, “It is the first oral care product to offer instant, safe teeth whitening after just one use and continues our mission to provide savvy beauty consumers with innovative products that easily integrate into their daily cosmetic regimen.”

The Smile Illuminator Instant Whitening hits shelves in March 2015, priced at SRP $14.99, and will be available online and in-store at Walgreen’s and other retailers nationwide. For more information, visit www.LusterPremiumWhite.com