Your favorite beverage in the 80s is back—with an entirely new persona. That’s right, gin is in the limelight again with G’Vine’s brand new way of creating what may be considered the perfect gin. In fact, with just a few sips you’ll wonder what took you so long to rediscover the spirited luxury. Here, we reveal how G’Vine is changing the gin-acular of the cocktail set.
Gin in the 1980s was as ubiquitous and pervasive as Duran Duran and teased bangs. Now, thanks to G’Vine, gin has entered a new era by being lighter, brighter, and sans the kick in the pants from gins of the past. How? The answer is a blooming good one.
Imagine this: you’re a vintner in the Cognac region of France and you want to create a better gin. Why not try to reinvent the wheel instead seeing as how everyone knows it is the harsh juniper ingredient that makes gin, well…gin? That’s exactly how EuroWineGate founder Jean Sebastian Robicquet implemented his vision with G’Vine—make gin smooth and natural without the aftertaste. His family, winemakers in the region since the 16th century, had been creating wine for nobility, so his concept was a departure from what was in his blood. He set out to redefine the classic London dry gin.
Walking through the vineyards of Cognac with Robicquet, one gets a sense of his passion for all things earthy. When I visited the worldly Robicquet and his team in his ancestral land to understand this desire to improve upon what many would consider was already as refined as possible, he confided in his thick, French accent, “We are the first gin made from the grape and vine flower instead of juniper. That’s very unique to the gin family.” He went on to say, “To me, gin is both intense and ephemeral.”