It’s a Mad, Mad, Mad, Mad World… largely influenced by AMC's hit television series Mad Men, the suave, clean looks of late 1950s-mid 1960s era Madison Avenue advertising world have taken to the current runways, offices and streets with great vigor. Button up, fellows; it’s a time travel look that also feels very right now.
It’s quite clear that the AMC television series Mad Men has the world in a state of fixation. The drama that has garnered numerous awards has more been heralded as one of the finest show in recent history. Mad Men, short for Madison Avenue Men, has become an instant classic. Set in the advertising industry at the dawn of the Kennedy-esque1960s, the show focuses on antihero Don Draper—played by the square-jawed Jon Hamm—and his colleagues at the Sterling Cooper advertising agency on Madison Avenue.
“What ‘was’ in is ‘now,’” says Neiman Marcus men’s fashion director, Colby McWilliams. “Looking back on fashion, this period was what we perceive to be modern. I love the series and certainly the clothes,” he states. “Especially the trim suits and ties. It’s very chic.” John Varvatos, Etro, Michael Kors, Chanel, Thom Browne and others are just some of designers across the world who have also been reveling in the fresh take on a classic style.
Gents, gone are the days of rock-n-roll themed T-shirts, juvenile baseball caps, and flip-flops. We predict it here and now. Laid-back casualness may have been acceptable for those summer days spent on the beach, but fall fashion encourages you be more grown-up. A tie bar, cuff link, and a pocket square proves to be the icing on the cake of the revised look of men, both Mad and otherwise.
The series playfully harkens back to the era’s movies such as The Apartment, The Man in the Gray Flannel Suit, From the Terrace and the 007 films where any man felt empowered, due to succinct media messages about masculinity. With only the right after-shave/porkpie hat/tie bar/two button suit-you name it, our mid-century hero, too, could deflect international criminals and still be dressed in a tuxedo in time for dinner at eight with the most beautiful, chiffon-clad woman in the room.