When most men think of Italian menswear, the thought is of impeccable cut, sumptuous fabrics and quality that will last for years. All that and more is found at Italy’s House of Salvatore Ferragamo and in their nearly 60 stores across the world. The company’s talented head menswear designer, Massimiliano Giornetti, was recently in from his native Italy to be at Dallas at the Fashion at NorthPark Ferragamo runway fashion event. He’s helping define a new breed of style for the modern tycoon… the Ferragamo-wearing man.
To envision Giornetti’s inspiration, think Rat Pack meets The Great Gatsby meets the inveterate art collecting billionaire… cool, clean and oh, so sophisticatedly decadent. Giornetti looks like an Italian Tom Ford, beautifully representing the clothes he designs. His firm conviction and not surprisingly, his devotion to men’s clothing, is based on his affinity for art. In an exclusive to Brilliant, he shares how he defines the current state – and the future - of men’s fashion. And how to look like a billion dollars.
Lance Avery Morgan: Massimiliano, you are with a fashion house that has legendary style. Do you feel connected to the Ferragamo past?
Massimiliano Giornetti: I‘m really proud to work for Ferragamo and its traditions, with all it’s genius supporting it. It all starts from that. I think the future should share something with the past, but in a brand new way. And more refined.
LAM: Is your Italian customer different from your American customer?