LAM: How would you describe the woman who dons your perfume?
SB: She is pure and full of innocence. And yet very alluring. The suggestion underneath is that fragrance still has to be powerful. To me, it’s really a clean scent.
LAM: It is clean. And fresh. I understand it’s a combination of strands of hyacinth, jasmine and peach with bottom notes of woodland musk. I have to say, it’s a quite memorable fragrance. What inspired your creative vision?
SB: My origins are also as a fine artist. While I was living in New York, I was asked by a fashion photographer pal to style his fashion shots, as well as to work a still life photographer. I’m interested in product creation and the imagery around it.
LAM: There’s a real imagery in the bottle, too. It’s like holding an emerald freshly mined from Columbia. So, the bottles are works of art in themselves. But you’re a sculptor, so I’d expect nothing less.
SBL Thanks so much. I do sculpt, so I am trained in that, too. When it came to the development of the bottle, I worked with a glass company in France to develop some prototypes. They’re the same people who created the Chanel bottles. Because I also work with jewelry and faceted gemstones, which I incorporated into the design, you see a reflected quality of the bottle with the light. I wanted to create something seductive you could hold in your hand and that also has a gem-like quality.
LAM: How does your work complement that of your great grandfather’s, Louis Comfort Tiffany?
SB: It’s not so much his design point of view, but his pursuit of beauty, quality and excellence.
LAM: Your life seems to be an ongoing quest for beauty. How does truly madly deeply fulfill that?
SB: It is. There are different elements to beauty – the visual, the person’s nature and their character, What I like about fragrance is that it is an aspect to beauty that is invisible. Like clothing, it became a part of someone’s personality. With Truly Madly Deeply, the scent mingles with the wearers own natural scent.
LAM: Do you feel women you have a signature scent? Every time I smell Estee Lauder Youth Dew, I always think of my very stylish grandmother.
SB: I do think women should have a signature scent. It becomes a part of anything she wears. There are aspects of clothing that defines us and a fragrance does the same thing. Fragrance is not something to discard if something new comes along. Particularly if it produces the response aspects that a woman wants it to…you know what I mean…the desired goal is to be romantically alluring.
LAM: Speaking of a deeper context, your grandmother was in Sigmund Frued’s circle of friends, I understand.
SB: Yes, my grandmother was Louis Comfort Tiffany’s youngest daughter was my grandmother. She was a student of Freud and grew up in that circle in Vienna and London. Her search for the internal…self knowledge is something I appreciate and practice. With this fragrance, I wanted to combine the external visual beauty with the internal beauty.
LAM: And there’s a subtle connection between the colors of the perfumes and their names. Was this your intention?
SB: I work in total honesty in materials. The fragrance’s bottle is naturally golden. And glass is a metallic elements to make the gemstone colored. Like my vision for the fragrance, it’s about complete honesty.
LAM: Truly Madly Deeply is a beautiful name. Your inspiration?
SN: The origin came from a translated work by Pavra Naruda. It was used in a film of the same title, too. It was a very personal moment in my life that it came to be – through Zen meditation out of the air came the words Truly Madly Deeply.
LAM: Where can we acquire your fragrance?
SB: We’re at Neiman Marcus in Texas, Barneys and Takashimaya in NY. And we’re also at Harrod’s and Selfridge’s in London.
LAM: For our male readers, is there a men’s fragrance on the horizon?
SB: It’s on the drawing board. It will be just a whisper of fragrance. Perfect for any man.